Destination Brand Personality – Testing the Applicability of Aaker’s Brand Personality Dimensions to Tourism Destinations Using Confirmatory Factor Analysis

Murhpy, Laurie2024-04-262024-04-262009https://hdl.handle.net/20.500.14394/48152Destination Brand Personality – Testing the Applicability of Aaker’s Brand Personality Dimensions to Tourism Destinations Using Confirmatory Factor Analysisarticle