Testa, Mark R.Sipe, Lori J.2024-04-262024-04-262011-07-29https://hdl.handle.net/20.500.14394/42504Development of a compelling organizational culture continues to be an imperative for hospitality executives. Identifying culture deficiencies or gaps is an important step in creating such a culture. The following study links theory with application providing a tool for researchers and practitioners as well. First, a conceptual model of cultural analysis is provided based on past research. Next, a five-step model analyzing ten cultural areas is proposed, and recommendations are provided for implementation in the hospitality environment.Human Resources Management Services Management and MarketingCultureHospitalityExecutiveAssessmentpap_con