Warren, Stephen2024-04-262024-04-262020-01-01https://doi.org/10.1080/08838151.2020.1718985https://hdl.handle.net/20.500.14394/8480This study explores the changing state of television by measuring binge-watching and its association with narrative transportation, using longitudinal data. The analysis based on a Hierarchical Linear Modeling found that the amount of binge-watching had a positive logarithmic association with transportation—the effect power lessens as binge-watching rate increases. Further, one’s typical binge frequency weakened the relationship between viewing session length and transportation. Overall, more frequent binge-watching reduces its effect power on transportation. Implications for theory and industry are also discussed.binge-watchingtransportationhlmtelevisionstreamingarticlehttps://orcid.org/0000-0002-2137-4461