Goh, BenJin, Nae-HyunChoi, Hyun-SeokGoh, Ben2024-04-262024-04-262011-01-07https://hdl.handle.net/20.500.14394/29948The purpose of this study is to develop and test a model that will explain the potential influences of “eService quality,” “relational benefits,” and “relationship quality” on E-loyalty in the context of tourism websites. In addition, the study will investigate the potential moderating impact of personality differences (e.g., “variety-seeking” and “relationship-proneness”) on the relationship between relationship quality and E-loyalty.Travel and TourismE-SERVICEQUALITYrelational benefitrelationship qualityE-loyaltyPoster