How do consumers select wine? Factors that affect the purchasing decision of wine consumers in Singapore.

Chan, David2024-04-262024-04-26https://doi.org/10.7275/vzwa-4083https://hdl.handle.net/20.500.14394/39411This paper examines the key factors that affect Singapore wine consumers in selecting their wines and with the results to serve to inform businesses in hotel, club, restaurant and bar on how Singapore consumers buy their wines.HospitalityFactorWineConsumerSelectionSingaporeHow do consumers select wine? Factors that affect the purchasing decision of wine consumers in Singapore.Key factors in selecting wines in Singapore.article