Tan, Alex JS2024-04-262024-04-26https://doi.org/10.7275/bxmy-7a10https://hdl.handle.net/20.500.14394/39395Branding a Destination is about giving careful thought to precisely what the destination should evoke in people’s minds. Nations, cities and even individual hotels and resorts can become a destination that can be branded.TourismBrandingmarketingdestinationarticle