Jang, SooCheong (Shawn) jang12@purdue.eduKwon, SoYeonJang, SooCheong2024-04-262024-04-262011-01-07https://hdl.handle.net/20.500.14394/30130This present study examined the different equity perceptions depending on consumer-organization relationships. More specifically, this study examined the mediating role of equity perceptions in the relationships between compensation and consumer’s future behavioral intentions. Furthermore, the moderating effects of consumer’s relationship level on perceived equity as well as behavioral intentions were examined.Food ServiceService failurerecovery effortsperceived equityrelationship levelevent