Kim, HanyStepchenkova, Svetlana2024-04-262024-04-262015https://hdl.handle.net/20.500.14394/49557<p>Hany Kim is a doctoral candidate in the Department of Tourism, Recreation and Sport Management at the University of Florida (email:hanykim@hhp.ufl.edu). Her research interests include travel marketing and behavior. Her current research focuses on destination brand and cross-cultural issues in user-generated media.</p> <p>Svetlana Stepchenkova, PhD, is an assistant professor at the University of Florida, Dept. of Tourism, Recreation and Sport Management (email: svetlana.step@hhp.ufl.edu). The area of her research interests is destination marketing and branding, with the focus on content analysis of marketing and user-generated communications in tourism.</p>Oral Presentationevent