Off-campus UMass Amherst users: To download campus access theses, please use the following link to log into our proxy server with your UMass Amherst user name and password.

Non-UMass Amherst users: Please talk to your librarian about requesting this thesis through interlibrary loan.

Theses that have an embargo placed on them will not be available to anyone until the embargo expires.

Document Type

Open Access

Degree Program

Psychology

Degree Name

Thesis (M.S.)

Year Degree Awarded

1970

Abstract

Festinger and Maccoby (1964) while studying the effects of distraction upon attitude change concluded that counterarguing is the mediator of distraction effects, while Haaland and Vankatesan (1968) concluded that comprehension is the major mediator. Possibly, then, counterargument production is only elicited under a limited set of conditions. Brock's (1967) research indicated that counterargument production increases as the discrepancy between the subject's own position and that advocated by the communication increases . Thus, it was hypothesized that counterarguing mediates the effects of distraction upon attitude change only when the discreoancy is sufficient to evoke counterarguing. To test this hypothesis , the following study was conducted.

DOI

https://doi.org/10.7275/fqw4-9y72

Share

COinS