Off-campus UMass Amherst users: To download campus access theses, please use the following link to log into our proxy server with your UMass Amherst user name and password.

Non-UMass Amherst users: Please talk to your librarian about requesting this thesis through interlibrary loan.

Theses that have an embargo placed on them will not be available to anyone until the embargo expires.

Access Type

Open Access

Document Type

thesis

Degree Program

History

Degree Name

Thesis (M.A.)

Year Degree Awarded

1981

Abstract

"In America," wrote the Italian Marxist Antonio Gramsci around 1929, "rationalization has determined the need to elaborate a new type of man suited to the new type of work and productive process." By the 1920s, industrialization was hardly new to the United States; nor were the economic dislocation and cultural trauma of plough tenders becoming machine tenders and once-independent burghers becoming dependent employees* But the imperatives of industrialization—specialization, bureaucratization , national and world markets—had, in the decade following World War I, resulted in a corporate capitalist order as awesome in its social ramifications as in its unprecedented power. And that power, despite the debacle of the 1930s , would continue to expand and become more pervasive yet, through the heady years of Cold War prosperity and into our own less sanguine time.

DOI

https://doi.org/10.7275/v6xm-e238

COinS