Off-campus UMass Amherst users: To download campus access theses, please use the following link to log into our proxy server with your UMass Amherst user name and password.

Non-UMass Amherst users: Please talk to your librarian about requesting this thesis through interlibrary loan.

Theses that have an embargo placed on them will not be available to anyone until the embargo expires.

Access Type

Open Access

Degree Program


Degree Name

Thesis (M.S.)

Year Degree Awarded



Audio-visual education, Verbal behavior, Imagination, Lecture method in teaching


The present study is concerned with two related but independent problems. First, the study investigates the effects of movie and lecture modes of instruction on factual recall as related to verbal ability and Hidden Figures test scores. Secondly, the study investigates factual recall from film and video media of presentation as related to verbal ability. To investigate these problems jointly, each of mode of instruction, movie and lecture, was recorded both on film and video media.