Off-campus UMass Amherst users: To download campus access theses, please use the following link to log into our proxy server with your UMass Amherst user name and password.

Non-UMass Amherst users: Please talk to your librarian about requesting this thesis through interlibrary loan.

Theses that have an embargo placed on them will not be available to anyone until the embargo expires.

Access Type

Open Access

Degree Program


Degree Name

Thesis (M.S.)

Year Degree Awarded



Learning, Psychology of, Observation (Educational method)


It has long been known that man has the capacity to acquire new behaviors through observation of the behavior of others. Indeed, much of the socialization process, that period in which a society's culture is transmitted to its young, depends not on trial and error learning which is slow and could result in dangerous mistakes, nor upon direct tuition, but on the child's ability to learn by watching others.