Off-campus UMass Amherst users: To download campus access theses, please use the following link to log into our proxy server with your UMass Amherst user name and password.
Non-UMass Amherst users: Please talk to your librarian about requesting this thesis through interlibrary loan.
Theses that have an embargo placed on them will not be available to anyone until the embargo expires.
Master of Arts (M.A.)
Year Degree Awarded
Month Degree Awarded
Bollywood, marketing, consumption, citizenship, public sphere, marketing