ScholarWorks@UMass Amherst - Travel and Tourism Research Association: Advancing Tourism Research Globally: The Promise And Potential Of Sustainable Heritage Tourism Marketing

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Oral

Title of Paper

The Promise And Potential Of Sustainable Heritage Tourism Marketing

Presenter Information

Holly M. Donohoe PhD, Department of Tourism, Recreation and Sport Management, University of Florida
Benjamin Salo, Department of Tourism, Recreation and Sport Management, University of Florida
Todd C. Gilmore, Department of Tourism, Recreation and Sport Management, University of Florida

COinS

The Promise And Potential Of Sustainable Heritage Tourism Marketing