The Effect of Travel Magazine Features and Photos on Tourist Decision Making
Abstract (150 Words)
It has been claimed that travel experience is generally pleasure-based and consumed through images such as photographs and stories. It is often assumed that travel oriented publications such as travel magazines have substantial effects on people’s travel decisions, however the influence of these informal information sources has not been investigated to any great extent. The purpose of this research was to investigate the effect of feature stories and photos in an ongoing source of information, a travel magazine, on travel decisions. For the current study, a path analysis was conducted to validate the hypothesized relationships (Figure 1), which assumes that the feature stories and photos have an influence on enhancing the interest in traveling in Arizona and on the perceived helpfulness of the magazine during ongoing information search, which can lead to influence on travel decisions and evaluation of the magazine as a source of travel information.
The Effect of Travel Magazine Features and Photos on Tourist Decision Making
It has been claimed that travel experience is generally pleasure-based and consumed through images such as photographs and stories. It is often assumed that travel oriented publications such as travel magazines have substantial effects on people’s travel decisions, however the influence of these informal information sources has not been investigated to any great extent. The purpose of this research was to investigate the effect of feature stories and photos in an ongoing source of information, a travel magazine, on travel decisions. For the current study, a path analysis was conducted to validate the hypothesized relationships (Figure 1), which assumes that the feature stories and photos have an influence on enhancing the interest in traveling in Arizona and on the perceived helpfulness of the magazine during ongoing information search, which can lead to influence on travel decisions and evaluation of the magazine as a source of travel information.
