The Impact of Visualization and Expectation on Tourists’ Emotion and Satisfaction at the Destination

The Impact of Visualization and Expectation on Tourists’ Emotion and Satisfaction at the Destination

As tourist satisfaction is a clear goal in the tourism industry it is important to examine the consumers’ psychological process during the pre or post consumption experience including visualization, expectation, emotion and satisfaction of the destination. The current study seeks to show how novelty seekers who engage in visualization create expectations about a destination, and how it can enhance their positive arousal and emotion about the overall trip, ultimately leading to satisfaction with the destination. Managers should recognize how satisfaction, motivation, visualization, expectation, arousal and emotion are associated in order to provide a satisfying experience to tourists