Abstract (150 Words)
This paper reports on an innovative qualitative method, a mobile ethnography, where visitors are asked to use mobile technological devices such as smartphones to identify service gaps, evaluate service journeys, and help improve tourist services.
COinS
Visitor Driven Service Experiences in a City Destination: A Mobile Ethnographic Approach
This paper reports on an innovative qualitative method, a mobile ethnography, where visitors are asked to use mobile technological devices such as smartphones to identify service gaps, evaluate service journeys, and help improve tourist services.
