Abstract (150 Words)
Research has highlighted the natural relationship between tourism and the concepts of hedonic experiences and experiential consumption. Understanding the emotional response to an experience can help marketers highlight important aspects of the satisfaction judgment. The purpose of this paper was to test the Consumption Emotions Set developed by Richins to verify its applicability in a sport tourism context. Results from confirmatory factor analysis indicate that while the scale has promise, it is important to adjust the scale to the context. Not all experiences evoke the full range of consumption emotions as presented by Richins.
Applying the Consumption Emotions Set to sport tourism
Research has highlighted the natural relationship between tourism and the concepts of hedonic experiences and experiential consumption. Understanding the emotional response to an experience can help marketers highlight important aspects of the satisfaction judgment. The purpose of this paper was to test the Consumption Emotions Set developed by Richins to verify its applicability in a sport tourism context. Results from confirmatory factor analysis indicate that while the scale has promise, it is important to adjust the scale to the context. Not all experiences evoke the full range of consumption emotions as presented by Richins.
