Abstract (150 Words)
The study examined African American tourists to determine the dynamics of turning to local tourism organizations in the event of a crisis. This study was framed by three interrelated research questions: the influence of the perception of risk occurring during a trip, the influence of age as well as the types of social media outlets and the user involvement level. The study found that there were significant relationships among physical accidents, weather, cultural barriers, age and the use of Facebook on the likelihood of turning to local tourism organizations in the event of a crisis. Further implications are discussed.
Dynamics of Seeking Information from Local Tourism Offices in the Event of a Crisis Among African American Tourists
The study examined African American tourists to determine the dynamics of turning to local tourism organizations in the event of a crisis. This study was framed by three interrelated research questions: the influence of the perception of risk occurring during a trip, the influence of age as well as the types of social media outlets and the user involvement level. The study found that there were significant relationships among physical accidents, weather, cultural barriers, age and the use of Facebook on the likelihood of turning to local tourism organizations in the event of a crisis. Further implications are discussed.
