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Abstract (150 Words)

This study examined the visiting intentions of those who identify the value of a national park as a “Zest for Living” and those who identify it as a “Sense of familiarity with nature.” Even in the case of the same picture, visiting intentions varied with taste and values. Based on this finding, a suggestion was obtained for the effective promotion of destinations.

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An effective method in destination promotion

This study examined the visiting intentions of those who identify the value of a national park as a “Zest for Living” and those who identify it as a “Sense of familiarity with nature.” Even in the case of the same picture, visiting intentions varied with taste and values. Based on this finding, a suggestion was obtained for the effective promotion of destinations.