ScholarWorks@UMass Amherst - Travel and Tourism Research Association: Advancing Tourism Research Globally: Metrics that Matter How to Measure & Achieve Them

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Presentations

Title of Paper

Metrics that Matter How to Measure & Achieve Them

Presenter Information

Arron Babbie, Sparkloft Media
Gary Lawry, Miles Marketing Destinations
Erin Francis-Cummings, Destination Analysts

Presenter Bios

previously provided

COinS

Metrics that Matter How to Measure & Achieve Them