ScholarWorks@UMass Amherst - Travel and Tourism Research Association: Advancing Tourism Research Globally: Metrics that Matter How to Measure & Achieve Them

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Metrics that Matter How to Measure & Achieve Them

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Arron Babbie, Sparkloft Media
Gary Lawry, Miles Marketing Destinations
Erin Francis-Cummings, Destination Analysts

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Metrics that Matter How to Measure & Achieve Them

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Travel and Tourism Research Association
5300 Lakewood Rd, Whitehall, MI 49461 USA
info@ttra.com
(248)708-8872
https://ttra.com/conference/international

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www.ttra.com

ISBN: 978-0-692-46509-7