Proceedings

Schedule
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	Building Philadelphia's Global Brand Jack Ferguson, Philadelphia Convention & Visitors Bureau
	Did Shock Work? Kristy Mitchell, Ithaca/Tompkins Convention & Visitors Bureau
	Did Shock Work? Bob Frohoff, MMGY Global
	Did Shock Work? Scott Beck, Visit Salt Lake
	Embrace Your Inner Geek: How Big Data and Research Directly Affects Destination Marketing Campaigns Ted Sullivan, ADARA Matt Clement, Fort Worth Convention & Visitors Bureau Justin Bresler, VISIT DENVER Heather LeMoine, North Dakota Tourism Division
	Halo Magic: Creating a Singular Place Brand for Destination Marketing and Economic Development Bill Siegel, Longwoods International George Zimmermann, Longwoods International USA, Inc.
	How Long Will Travel Defy Gravity? Adam Sacks, Tourism Econmoics
	International Marketplace: What's Happening in the Face of the Strong US Dollar? Mark Brown, National Travel and Tourism Office, US Department of Commerce
	International Marketplace: What's Happening in the Face of the Strong US Dollar? Tilo Krause-Dunow, CANUSA TOURISTIK
	International Marketplace: What's Happening in the Face of the Strong US Dollar? Claudia Vecchio, Nevada Department of Tourism and Cultural Affairs
	Lunch, Panel Wrap Up and MOF Highlights Suzanne Cook, Suzanne Cook Consulting, LLC Sheila Flanagan, Dublin Institute of Technology Adam Sacks, Tourism Economics Terry Berggren, Ruf Strategic Solutions Esra Calvert, Virginia Tourism Corporation
	Maximizing Marketing with Big Data Natalie Osborn, SAS
	Maximizing Marketing with Big Data Brian Ruf, Ruf Strategic Solutions
	Maximizing Marketing with Big Data Cree Lawson, Arrivalist Joanie Flynn, Alabama Gulf Shores
	Outlook for Attractions Jerry Henry, H2R Market Research
	Outlook for Attractions Dan King, Bluecadet
	Outlook for Attractions Ady Milman, University of Central Florida, Orlando
	Outlook for Leisure Travel Cheryl Schutz, D.K. Shifflet & Associates, Ltd.
	Outlook for Leisure Travel Jamie Faulkner, US Travel Association
	Outlook for Leisure Travel Caroline Bean, VISIT Philadelphia
	Outlook for Leisure Travel Fernando Harb, Greater Fort Lauderdale Convention & Visitors Bureau
	Outlook for Lodging Foiz Ahmed, HHM's Independent Collection
	Outlook for Lodging Carter Wilson, STR Analytics
	Outlook for Lodging Charlie Ballard, TripAdvisor
	Taking the Pulse of the Sharing Economy Joe Atkinson, PricewaterhouseCoopers
	Taking the Pulse of the Sharing Economy Patrick Mayock, Hotel News Now
	Taking the Pulse of the Sharing Economy Alison Cohen, Bicycle Transit Systems
	The Future of Business Travel and Tourism Rohit Talway, Fast Future
	Unique Marketing Ideas in a Crowded Marketplace Peggy Dalman, The Biltmore Collection
	Unique Marketing Ideas in a Crowded Marketplace Diane Carroll, Crystal Bridges Museum of American Art
	Unique Marketing Ideas in a Crowded Marketplace Mark Henry, Tourism Ireland
	Vanishing Point: How Less Means More for Tomorrow's Marketplace J.Walker Smith, The Futures Company

Building Philadelphia's Global Brand

Jack Ferguson, Philadelphia Convention & Visitors Bureau

Did Shock Work?

Kristy Mitchell, Ithaca/Tompkins Convention & Visitors Bureau

Did Shock Work?

Bob Frohoff, MMGY Global

Did Shock Work?

Scott Beck, Visit Salt Lake

Embrace Your Inner Geek: How Big Data and Research Directly Affects Destination Marketing Campaigns

Ted Sullivan, ADARA
Matt Clement, Fort Worth Convention & Visitors Bureau
Justin Bresler, VISIT DENVER
Heather LeMoine, North Dakota Tourism Division

Halo Magic: Creating a Singular Place Brand for Destination Marketing and Economic Development

Bill Siegel, Longwoods International
George Zimmermann, Longwoods International USA, Inc.

How Long Will Travel Defy Gravity?

Adam Sacks, Tourism Econmoics

International Marketplace: What's Happening in the Face of the Strong US Dollar?

Mark Brown, National Travel and Tourism Office, US Department of Commerce

International Marketplace: What's Happening in the Face of the Strong US Dollar?

Tilo Krause-Dunow, CANUSA TOURISTIK

International Marketplace: What's Happening in the Face of the Strong US Dollar?

Claudia Vecchio, Nevada Department of Tourism and Cultural Affairs

Lunch, Panel Wrap Up and MOF Highlights

Suzanne Cook, Suzanne Cook Consulting, LLC
Sheila Flanagan, Dublin Institute of Technology
Adam Sacks, Tourism Economics
Terry Berggren, Ruf Strategic Solutions
Esra Calvert, Virginia Tourism Corporation