Title of Paper
Abstract (150 Words)
Place image is a matter of strong and current interest. This study advances existing knowledge by developing a model that integrates product, tourism, and general country images (GCI) of place, to identify antecedents and effects of tourist satisfaction in the tourism and product domains. Results indicate that travelers compartmentalize their beliefs, forming their perceptions of trip satisfaction directly from the destination image of a place, and indirectly through the influence on that image of the places general and producer-based images. This study shows for the first time that the image people hold about, and the familiarity they have with, a country’s products provide a “summary” to form perceptions of the country as a tourism destination. Perhaps of most interest, results indicate that a satisfactory tourism experience is able not only to positively affect destination loyalty and word of mouth, but can also significantly influence post-visit intentions towards national products.
1225 short abstrat.docx (12 kB)
Proceedings ttra 2016.docx (100 kB)
Country Image, Tourist Satisfaction, and Future Visit and Product Purchase Intentions: An Integrative Model
Place image is a matter of strong and current interest. This study advances existing knowledge by developing a model that integrates product, tourism, and general country images (GCI) of place, to identify antecedents and effects of tourist satisfaction in the tourism and product domains. Results indicate that travelers compartmentalize their beliefs, forming their perceptions of trip satisfaction directly from the destination image of a place, and indirectly through the influence on that image of the places general and producer-based images. This study shows for the first time that the image people hold about, and the familiarity they have with, a country’s products provide a “summary” to form perceptions of the country as a tourism destination. Perhaps of most interest, results indicate that a satisfactory tourism experience is able not only to positively affect destination loyalty and word of mouth, but can also significantly influence post-visit intentions towards national products.