Title of Paper

Too love to Support: the Moderating Effect of Place Attachment in Resident Attitude Formation

Author Information

Ye ChenFollow

Author Bios (50 Words for each Author)

Dr. Ye Chen is a associate professor at College of Tourism and Service Management,Nankai University, China. His research mainly focuses on destination marketing, service marketing and consumer behavior.

Dr. Xiang (Robert) Li is a professor and Washburn Senior Research Fellow at the School of Tourism and Hospitality Management, Temple University. Robert's research mainly focuses on destination marketing and tourist behavior, with special emphasis on international destination branding, customer loyalty, and tourism in Asia.

Liusu Yi is a PhD student at the School of Management, Zhejiang University, China. Her research mainly focuses on city tourism and tourist behavior.

Abstract (150 Words)

This study used the social exchange theory and place attachment as the theory basis to explore residents’ attitudes to tourism. Based on a sample of 411 from China, this study concluded that place identity has a significant, negative moderating effect on the relationship between perceived economic impacts, sociocultural impacts and residents’ attitudes to tourism development. The study also finds that residents’ perceived environmental impacts are not positively related to their attitudes towards tourism development. The moderating effect of place attachment shows that place attachment will reduce the effect of perceived benefits of tourism on residents’ favorable attitudes.