Title of Paper

Destination Attribute Preferences of Active Snow Sport Tourists: Insights on Female Participants

Presenter Bios (50 Words)

Mona Mirehie, PhD Candidate

monamirehie@ufl.edu

Mona Mirehie is PhD candidate in the Department of Tourism, Recreation and Sport Management at the University of Florida. Her research is focused on active and event sport tourism; tourism and well-being; tourism and recreational sports behaviors. Mona is specialized in quantitative and qualitative research methods. Mona has worked on various research projects such as small-scale charity sport events, travel aspects of youth sport event participation and its impact on family life, hospitality needs of all-female leisure travel groups (Girlfriend Getaways), and women’s participation in active snow sport tourism and sense of well-being.

Heather J. Gibson, PhD

hgibson@hhp.ufl.edu

Heather Gibson is a Professor in the Department of Tourism, Recreation and Sport Management at the University of Florida. Her research interests include leisure, sport and tourism in mid and later life; women travelers; sport tourism with a focus on active sport-travel and small-scale events; and perceived risk. Dr. Gibson edited Sport Tourism: Concepts and Theories and co-edited Leisure and Aging: Theory and Practice. She is a Fellow of the Academy of Leisure Sciences and is Distinguished Teaching Fellow (U of Florida). She is a Managing Editor for Leisure Studies and an AE for the Journal of Sport & Tourism, and the Journal of Sport Management, and editorial board member of the World Leisure Journal.

Abstract (150 Words)

Destination Attribute Preferences of Active Snow Sport Tourists:

Insights on Female Participants

Abstract

The purpose of this study was to investigate women’s snow sport related travel behavior and preferences. A complementary mixed methods approach was applied that consisted of a qualitative study followed by a quantitative study. In the qualitative phase, a grounded theory framework of women’s participation in active snow sport tourism was developed that set the theoretical foundation for the quantitative phase. In the quantitative phase, EFA and ANOVA were used to analyze data. Results revealed three dimensions in the snow sports destination attributes: resort amenities and activities, snow sport conditions and quality, and price. The importance placed on snow sport conditions and quality increased from beginners to intermediates and then to advance level women; while the importance placed on resort amenities and activities decreased from beginners to intermediates and then to advanced. Implications for snow sport industries will be discussed and recommendations for future research are made.

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Destination Attribute Preferences of Active Snow Sport Tourists: Insights on Female Participants

Destination Attribute Preferences of Active Snow Sport Tourists:

Insights on Female Participants

Abstract

The purpose of this study was to investigate women’s snow sport related travel behavior and preferences. A complementary mixed methods approach was applied that consisted of a qualitative study followed by a quantitative study. In the qualitative phase, a grounded theory framework of women’s participation in active snow sport tourism was developed that set the theoretical foundation for the quantitative phase. In the quantitative phase, EFA and ANOVA were used to analyze data. Results revealed three dimensions in the snow sports destination attributes: resort amenities and activities, snow sport conditions and quality, and price. The importance placed on snow sport conditions and quality increased from beginners to intermediates and then to advance level women; while the importance placed on resort amenities and activities decreased from beginners to intermediates and then to advanced. Implications for snow sport industries will be discussed and recommendations for future research are made.