Title of Paper

Tourism and the European Capital of Culture

Presenter Bios

Dr. Santos is Professor in the Department of Recreation, Sport and Tourism and Director of the European Union Center at the University of Illinois. Her research program is focused on the examination of communicative practices (from mass mediated narratives to the face-to-face dyad) as a means of addressing the socio-political and cultural impact of tourism on the world's people and cultures.

Dr. Park is a Lecturer in the Department of Tourism Development at Kyonggi University, Seoul, South Korea. His research interest is focused on the study of cultural sustainability within the context of heritage tourism development and management.

Abstract

This paper examines the 3 European Capital of Culture (ECoC) events that have taken place in Portugal (Lisbon’94, Porto’01, and Guimarães’12). It engages in a deconstructionist reading of programming and promotional representation at the 3 ECoC events in Portugal. In doing so, it attempts to illuminate how, through the active engagement of event tourism, Portugal’s identity is characterized by an uneasy negotiation of the European Union (EU)’s over-arching political goal in promoting a collective European identity with popular consciousness.

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Tourism and the European Capital of Culture

This paper examines the 3 European Capital of Culture (ECoC) events that have taken place in Portugal (Lisbon’94, Porto’01, and Guimarães’12). It engages in a deconstructionist reading of programming and promotional representation at the 3 ECoC events in Portugal. In doing so, it attempts to illuminate how, through the active engagement of event tourism, Portugal’s identity is characterized by an uneasy negotiation of the European Union (EU)’s over-arching political goal in promoting a collective European identity with popular consciousness.