Title of Paper

Tourism Volatility and Changes on International Tourist Market Profiles: A Case of Political Instability in Thailand

Presenter Bios (50 Words)

Thanakarn Vongvisitsin (Bella) is currently a PhD student at School of Hotel and Tourism Management, Hong Kong Polytechnic University. She received M.M. in Tourism and Hospitality (Mahidol University) and B.A. in Russian (First Class Honours) (Thammasat University). Her research experiences are related to sustainable development, community-based tourism, and tourism marketing. She is dedicated to social works on LGBT community and human rights.

Abstract (150 Words)

Thailand’s tourism has globally proved its performance on attracting international visitors and been recognised as one of the top tourist destinations. Despite its prolonged situation of political instability caused by severe conflicts between Shinawatra supporters and protestors since 2005, the Kingdom has still shown its constant growth in inbound international tourism to the world. The political instability has been ongoing for over a decade which a number of coinciding crisis events occurred, including People’s Alliance for Democracy’s (PAD), United Front of Democracy Against Dictatorship’s (UDD), and People’s Democratic Reform Committee’s (PDRC) riots, dissolutions of parliament, declarations of martial law, coup d’états and terrorism attacks. Pragmatic quantitative research is adopted by observing secondary data from the official statistics and analysing composition changes on different tourist profiles. The key findings reveal volatility of female travellers and leisure market, aging phenomenon of travellers, decline of business travel market, and rises of FITs and repeated visitors.

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Tourism Volatility and Changes on International Tourist Market Profiles: A Case of Political Instability in Thailand

Thailand’s tourism has globally proved its performance on attracting international visitors and been recognised as one of the top tourist destinations. Despite its prolonged situation of political instability caused by severe conflicts between Shinawatra supporters and protestors since 2005, the Kingdom has still shown its constant growth in inbound international tourism to the world. The political instability has been ongoing for over a decade which a number of coinciding crisis events occurred, including People’s Alliance for Democracy’s (PAD), United Front of Democracy Against Dictatorship’s (UDD), and People’s Democratic Reform Committee’s (PDRC) riots, dissolutions of parliament, declarations of martial law, coup d’états and terrorism attacks. Pragmatic quantitative research is adopted by observing secondary data from the official statistics and analysing composition changes on different tourist profiles. The key findings reveal volatility of female travellers and leisure market, aging phenomenon of travellers, decline of business travel market, and rises of FITs and repeated visitors.