Title of Paper

Potential visitors’ evaluations of photographs of destinations with volcanoes

Presenter Bios

Mr. Nakamata is a graduate and a master’s student of Tokyo Metropolitan University. His has educational backgrounds in tourism and civil engineering. His research interest relates mainly to experimental investigation of visitors’ evaluations of environments. He is interested in both qualitative and quantitative approaches regarding visitors’ behaviors and experiences.

Dr. Naoi is an associate professor of Tokyo Metropolitan University. He obtained his doctor’s degrees from the University of Surrey and Tokyo institute of Technology. His researches relate mainly to. He has studied visitors’ evaluations of destinations, adopting theories and methods of environmental psychology, consumer behavior, and destination image

Prof. Shoji Iijima is a professor of University of the Ryukyus, Japan. He obtained his doctor’s degree in Environmental Engineering from Okayama University. He has analyzed townscape environments, applying theories and methods employed in studies of light and visual environments, and has investigated visitors’ evaluations of tourism destination environments.

Abstract

Volcanoes are a form of attractions where inextricable relationship between risk and inherent attractiveness can be observed. In addition, potential visitors’ past experiences with natural disasters may have effects on their perceived risk of natural resources (Vastfjall and Solvic 2008). This study investigates the effects of potential visitors’ past nature disaster experiences on their evaluations of a destination with a volcano. Sixty-one university students evaluated 24 slide-presentations of view sites of an active volcano. As a result, subjects’ past nature disaster experiences intensified the negative relationship between the volcanic plume included in the photographs and the sense of security whereas those experiences had the main effects on a touristic sense and the sense of transcend grandness as well as the simple main effect on the sense of security. These results together further point to the importance of investigating both the effects of personal factors and environmental factors of destinations.

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Potential visitors’ evaluations of photographs of destinations with volcanoes

Volcanoes are a form of attractions where inextricable relationship between risk and inherent attractiveness can be observed. In addition, potential visitors’ past experiences with natural disasters may have effects on their perceived risk of natural resources (Vastfjall and Solvic 2008). This study investigates the effects of potential visitors’ past nature disaster experiences on their evaluations of a destination with a volcano. Sixty-one university students evaluated 24 slide-presentations of view sites of an active volcano. As a result, subjects’ past nature disaster experiences intensified the negative relationship between the volcanic plume included in the photographs and the sense of security whereas those experiences had the main effects on a touristic sense and the sense of transcend grandness as well as the simple main effect on the sense of security. These results together further point to the importance of investigating both the effects of personal factors and environmental factors of destinations.