Title of Paper

Halal Holidays: How is value perceived by Muslim tourists?

Presenter Bios (50 Words)

Dr. Padmali Rodrigo (1st Author)

Dr. Rodrigo is a Research Fellow in Faculty of Business and Law at University of Portsmouth, UK. Her research interests are in international consumer buying behavior and travel and tourism in emerging markets. She is also a member (MCIM) of Chartered Institute of Marketing UK. She regularly presents papers at international conferences.

Dr Sarah Turnbull

Sarah Turnbull (PhD) is Principal Lecturer at Portsmouth Business School, University of Portsmouth, UK. Her research interests are in the area of brand communication. Her articles are published in International Journal of Advertising and Journal of Marketing Communications.

Abstract (150 Words)

Halal Holidays: How is value perceived by Muslim tourists?

Introduction

Halal tourism is one of the fastest growing travel sectors worldwide with estimates of 117 million Muslim travelers expected to grow to 168 million by 2020 (Global Muslim Travel Index GMTI 2016). This study explores the perceived consumption values considered by Muslims when making their travel decisions (e.g. selecting accommodation, airline services, food, entertainment) focusing on Muslims in an emerging market. The findings of this study contribute to the current theoretical knowledge on tourism in two ways. Firstly, it seeks to advance the current understanding of Muslim consumers’ perceived value providing in-depth insights into the role played by consumption values in determining Muslim consumers’ choice of travel services (e.g. accommodation, airline) and destination. Secondly, it seeks to reveal the underlying effect of Islamic values and how Islamic values interact with perceived consumption values.

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Halal Holidays: How is value perceived by Muslim tourists?

Halal Holidays: How is value perceived by Muslim tourists?

Introduction

Halal tourism is one of the fastest growing travel sectors worldwide with estimates of 117 million Muslim travelers expected to grow to 168 million by 2020 (Global Muslim Travel Index GMTI 2016). This study explores the perceived consumption values considered by Muslims when making their travel decisions (e.g. selecting accommodation, airline services, food, entertainment) focusing on Muslims in an emerging market. The findings of this study contribute to the current theoretical knowledge on tourism in two ways. Firstly, it seeks to advance the current understanding of Muslim consumers’ perceived value providing in-depth insights into the role played by consumption values in determining Muslim consumers’ choice of travel services (e.g. accommodation, airline) and destination. Secondly, it seeks to reveal the underlying effect of Islamic values and how Islamic values interact with perceived consumption values.