Title of Paper

A Comparison of Language Resources Dedicated to Chinese and Japanese Visitors in West Oahu Hotel and Resorts

Presenter Information

Holly ItogaFollow

Presenter Bios (50 Words)

Holly Itoga, Ph.D., Assistant Professor, University of Hawaii West Oahu

Holly Itoga is coordinating the Hospitality and Tourism program which began 3 years ago at UHWO. After returning from her doctoral studies in Taiwan, she is excited to be working in the growing area of West Oahu, collaborating within the hospitality and tourism industry and the university, with a focus on luxury and sustainable tourism.

Abstract (150 Words)

Although Chinese tourists are travelling more than ever, Chinese visitors to Hawaii have declined from the first half of 2017 in comparison to the same time period in 2016, although it remains the highest daily spending average among Hawaii’s visitor markets. As West Oahu hotels and resorts are in a rapid development period, it is unknown how adequately West Oahu hotels and resorts are addressing the need for Chinese tourists. Through a comparison study of Japanese and Chinese language resources at the four luxury hotels in West Oahu and two mid range hotels, we will better understand the availability of resources for Chinese versus Japanese tourists and provide innovative suggestions to improving Chinese language resources and training for the employees and future employees of the West Oahu hospitality and tourism industry.

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A Comparison of Language Resources Dedicated to Chinese and Japanese Visitors in West Oahu Hotel and Resorts

Although Chinese tourists are travelling more than ever, Chinese visitors to Hawaii have declined from the first half of 2017 in comparison to the same time period in 2016, although it remains the highest daily spending average among Hawaii’s visitor markets. As West Oahu hotels and resorts are in a rapid development period, it is unknown how adequately West Oahu hotels and resorts are addressing the need for Chinese tourists. Through a comparison study of Japanese and Chinese language resources at the four luxury hotels in West Oahu and two mid range hotels, we will better understand the availability of resources for Chinese versus Japanese tourists and provide innovative suggestions to improving Chinese language resources and training for the employees and future employees of the West Oahu hospitality and tourism industry.