Title of Paper

A Content Analysis of The Messaging by the Governor Surrounding Hurricane Harvey and Hurricane Irma

Presenter Bios (50 Words)

Brian R. London is a Ph.D. student at the University of Florida in Gainesville, and Research Assistant for the Tourism Crisis Management Initiative in the College of Health and Human Performance, Department of Tourism Recreation & Sport Management. His research is focused on extending the destination resilience model.

Lori Pennington-Gray, Ph.D. is the Director of the Tourism Crisis Management Initiative at the University of Florida in Gainesville. Her research uses a “systems approach” to understand both demand-side and supply-side issues related to tourism. On the demand side, her primary research agenda has concentrated on the consumer travel behavior. On the supply-side, her research has focused on the decision-making process of destination marketing organizations and a primary focus of research is tourism crisis management and how a destination responds to crisis. Dr. Pennington-Gray received her Ph.D. from Michigan State University (1999), her MS from The Pennsylvania State University (1994) and her BS from Waterloo University in Canada

Abstract (150 Words)

A Content Analysis of The Messaging by the Governor Surrounding Hurricane Harvey and Hurricane Irma

Abstract

Natural disasters are a growing concern in the United States as their impacts have the potential to affect millions of Americans. This paper evaluates the video messaging of the incident commanders during Hurricane Harvey and Irma based on four criteria: (1) message appeals, (2) information cues, (3) safety claims and (4) communication of risk reduction behaviors. This is important as the role of the Governor as the Incident Commander was greater this past hurricane season than ever before in the past. This provides a great opportunity to explore this new role in more depth and examine what was being communicated and when and to whom. Using YouTube as a medium to obtain old statements provided by the Governors, this study will examine the timeframe and content of the messages and compare them against one another.

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A Content Analysis of The Messaging by the Governor Surrounding Hurricane Harvey and Hurricane Irma

A Content Analysis of The Messaging by the Governor Surrounding Hurricane Harvey and Hurricane Irma

Abstract

Natural disasters are a growing concern in the United States as their impacts have the potential to affect millions of Americans. This paper evaluates the video messaging of the incident commanders during Hurricane Harvey and Irma based on four criteria: (1) message appeals, (2) information cues, (3) safety claims and (4) communication of risk reduction behaviors. This is important as the role of the Governor as the Incident Commander was greater this past hurricane season than ever before in the past. This provides a great opportunity to explore this new role in more depth and examine what was being communicated and when and to whom. Using YouTube as a medium to obtain old statements provided by the Governors, this study will examine the timeframe and content of the messages and compare them against one another.