Don’t Be a Passing Fade: The Sustained Competitive Advantage of Themed Hotels in Chinese Market
Abstract (150 Words)
Theming has become the most powerful strategy for hospitality. Hotels have embodied the specific theme become a great upsurge. This study interviewed 10 general managers of themed hotels in China and Taiwan. This research consider not only to the market trends but also to the inner resources of hotels. The findings of research illustrated the sustained competitive advantage (SCA) and strategy of themed hotels’ internal resources.
Don’t Be a Passing Fade: The Sustained Competitive Advantage of Themed Hotels in Chinese Market
Theming has become the most powerful strategy for hospitality. Hotels have embodied the specific theme become a great upsurge. This study interviewed 10 general managers of themed hotels in China and Taiwan. This research consider not only to the market trends but also to the inner resources of hotels. The findings of research illustrated the sustained competitive advantage (SCA) and strategy of themed hotels’ internal resources.