Title of Paper

Don’t Be a Passing Fade: The Sustained Competitive Advantage of Themed Hotels in Chinese Market

Presenter Bios

Master student in Graduate Institute of Sport, Leisure and Hospitality Management National Taiwan Normal University, Taipei, Taiwan.

General coordinator of 2017 International Conference of Sport, Leisure and Hospitality Management Introduction, Taipei, Taiwan.

Abstract

Theming has become the most powerful strategy for hospitality. Hotels have embodied the specific theme become a great upsurge. This study interviewed 10 general managers of themed hotels in China and Taiwan. This research consider not only to the market trends but also to the inner resources of hotels. The findings of research illustrated the sustained competitive advantage (SCA) and strategy of themed hotels’ internal resources.

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Don’t Be a Passing Fade: The Sustained Competitive Advantage of Themed Hotels in Chinese Market

Theming has become the most powerful strategy for hospitality. Hotels have embodied the specific theme become a great upsurge. This study interviewed 10 general managers of themed hotels in China and Taiwan. This research consider not only to the market trends but also to the inner resources of hotels. The findings of research illustrated the sustained competitive advantage (SCA) and strategy of themed hotels’ internal resources.