The role of social interaction in the co-creation of tourist experiences：A literature review

Author Bios (50 Words for each Author)

Xing Han, is a doctoral student at Otaru University of Commerce, Japan. She has educational backgrounds in tourism and hospitality management. She has experience in technical service for vocational tourism education. Her recent research interests focus on the social aspects of tourist experience and value co-creation in tourism.

Carolus Praet is Professor of Marketing at Otaru University of Commerce, Japan His research focuses on inbound tourism, cross-cultural tourism behavior, and social interaction and co-creation in tourism.

Abstract (150 Words)

Motivated by the growing body of extant literature on tourist experience co-creation which involves tourist social interaction, this study systematically reviewed the related literature with special attention on how the scholars address the role of tourist social interaction in co-creating the tourist experience. The literature review reveals a growing body of studies on tourist experience co-creation which use the service-dominant logic as the theoretical underpinning. Studies range from the management strategies of co-creation, value co-creation in creative tourism, to the use of information technology in co-creation. The extant studies mainly address the tourist’ social interaction within the service sphere, whereas the tourist’ interaction with the local citizen and the other tourist beyond the traditional consumption context have been largely underexplored. This study then discusses the limitations of preceding studies and suggests future avenues for research.

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The role of social interaction in the co-creation of tourist experiences：A literature review

Motivated by the growing body of extant literature on tourist experience co-creation which involves tourist social interaction, this study systematically reviewed the related literature with special attention on how the scholars address the role of tourist social interaction in co-creating the tourist experience. The literature review reveals a growing body of studies on tourist experience co-creation which use the service-dominant logic as the theoretical underpinning. Studies range from the management strategies of co-creation, value co-creation in creative tourism, to the use of information technology in co-creation. The extant studies mainly address the tourist’ social interaction within the service sphere, whereas the tourist’ interaction with the local citizen and the other tourist beyond the traditional consumption context have been largely underexplored. This study then discusses the limitations of preceding studies and suggests future avenues for research.