Author Bios (50 Words)

Ingo Janowski is a PhD candidate at the Department of Tourism, Sport and Hotel Management at Griffith University, Australia. His research interests include adventure tourism, consumer behaviour and cross-cultural theory.

Dr Ina Reichenberger is a lecturer in tourism management at Victoria University of Wellington, New Zealand. Her research centres around tourist behaviour, especially the social aspect of tourism and its relation to value co-creation. Current projects focus on fandom-based community building in tourism spaces.

Abstract (150 Words)

Adventure tourism as a sub-sector of the tourism industry has been growing substantially in scope and significance throughout past decades and is forecasted to continue to expand. Despite its increasing importance, an understanding of what constitutes adventure tourism is lacking. As it ultimately comes down to the individual consumer’s perspective what adventure tourism is, this paper proposes a new consumer-based conceptualisation that highlights dimensions (intrinsic components) of an adventure tourism experience, such as physical activity, risk or exposure to nature. These dimensions are in turn based on indicators (personal attributes) that influence adventure tourism perception, such as previous experience, sensation seeking or risk perception. The proposed model serves as a blueprint for future research on the consumer perception of adventure tourism and represents a basic framework of how the complex sphere of adventure tourism can be conceptualised.

Share

COinS
 

Conceptualising Adventure Tourism from a Consumer Perspective

Adventure tourism as a sub-sector of the tourism industry has been growing substantially in scope and significance throughout past decades and is forecasted to continue to expand. Despite its increasing importance, an understanding of what constitutes adventure tourism is lacking. As it ultimately comes down to the individual consumer’s perspective what adventure tourism is, this paper proposes a new consumer-based conceptualisation that highlights dimensions (intrinsic components) of an adventure tourism experience, such as physical activity, risk or exposure to nature. These dimensions are in turn based on indicators (personal attributes) that influence adventure tourism perception, such as previous experience, sensation seeking or risk perception. The proposed model serves as a blueprint for future research on the consumer perception of adventure tourism and represents a basic framework of how the complex sphere of adventure tourism can be conceptualised.