Title of Paper

Alteration of travel behaviour as a form of travel constraint negotiation

Author Bios (50 Words)

Marion Karl is a postdoctoral research fellow at the Tourism Cluster, UQ Business School, University of Queensland. She is particularly interested in tourists' travel decision-making and influencing factors which shape travel behaviour, such as risk perception or constraint negotiation.

Brent Ritchie is Associate Dean (Research) in the Faculty of Business, Economics and Law at the University of Queensland. His research interests include travel risk, crisis and disaster management from both an organizational and consumer perspective.

Marlena Passauer is a PhD student and researcher at LMU University of Munich. Her research focuses on travel decisions and constraints on travel. The dissertation she is currently working on investigates non-travelers in the German tourism market and their participation decisions.

Abstract (150 Words)

Rather than ceasing to travel when faced by travel barriers or risk factors, people change their travel behaviour (e.g. destination, timing) or attitude towards potential travel constraints. These so-called constraint negotiation strategies allow them to travel despite constraining factors. This study is part of a research project investigating constraint negotiation as part of travel decision-making and specifically focuses on alterations in travel behaviour as a form of behavioural travel constraint negotiation. Secondary data from a large representative survey of German residents’ travel behaviour is analysed to understand the influence of constraints on travel frequencies. The results reveal how different types of constraints, following the hierarchical concept from leisure theory, reduce the number of trips per year and which other determinants have to be considered. Implications from this study for the tourism industry include the importance of targeted communication to help tourists to overcome travel barriers.

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Alteration of travel behaviour as a form of travel constraint negotiation

Rather than ceasing to travel when faced by travel barriers or risk factors, people change their travel behaviour (e.g. destination, timing) or attitude towards potential travel constraints. These so-called constraint negotiation strategies allow them to travel despite constraining factors. This study is part of a research project investigating constraint negotiation as part of travel decision-making and specifically focuses on alterations in travel behaviour as a form of behavioural travel constraint negotiation. Secondary data from a large representative survey of German residents’ travel behaviour is analysed to understand the influence of constraints on travel frequencies. The results reveal how different types of constraints, following the hierarchical concept from leisure theory, reduce the number of trips per year and which other determinants have to be considered. Implications from this study for the tourism industry include the importance of targeted communication to help tourists to overcome travel barriers.