Title of Paper

Effect of Experiential Buying Tendency on Tourists’ Experience Co-creation with Host Residents

Author Bios (50 Words)

Fang Meng, an Associate Professor in the School of Hotel, Restaurant and Tourism Management, and Research Associate in the SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina, USA. Her research interests include destination marketing, tourist behavior and experience, and international tourism.

Abstract (150 Words)

Tourists are seeking activities which they could emotionally, physically and intellectually engaged (Walls, 2013). The sharing economy platforms make it easy by providing them opportunities to co-create with different stakeholders. This mixed-method study aims to explore the experience co-creation practice between host residents and tourists, and test the relationships among experiential quality, experiential value and satisfaction. Furthermore, the experiential buying tendency’s moderation effect on the relationships to both experiential quality and experiential satisfaction are examined. This paper is one of the few studies that explore experience co-creation between tourists and host residents and connect the concept of experiential buying tendency to the sharing economy in tourism. It provides insights regarding the experience co-creation between host residents and tourists as well as implications to marketers and destination practitioners.

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Effect of Experiential Buying Tendency on Tourists’ Experience Co-creation with Host Residents

Tourists are seeking activities which they could emotionally, physically and intellectually engaged (Walls, 2013). The sharing economy platforms make it easy by providing them opportunities to co-create with different stakeholders. This mixed-method study aims to explore the experience co-creation practice between host residents and tourists, and test the relationships among experiential quality, experiential value and satisfaction. Furthermore, the experiential buying tendency’s moderation effect on the relationships to both experiential quality and experiential satisfaction are examined. This paper is one of the few studies that explore experience co-creation between tourists and host residents and connect the concept of experiential buying tendency to the sharing economy in tourism. It provides insights regarding the experience co-creation between host residents and tourists as well as implications to marketers and destination practitioners.