Title of Paper

Mediatized tourism: A mediatic turn of research paradigm?

Author Bios (50 Words for each Author)

Ms. Zeya He is a Ph.D. student at Fox School of Business, Temple University. Her research interests are digital marketing, information technology, and service experience design.

Dr. Laurie Wu, Ph.D, is an assistant professor at School of Sports, Tourism and Hospitality Management, Temple University. Her research area is service marketing and consumer behavior. Specifically, her research interests focus on service experience design and service innovation.

Xiang (Robert) Li, Ph.D, is a professor and Washburn Senior Research Fellow at the Department of Tourism and Hospitality Management, Temple University. Robert's research mainly focuses on destination marketing and tourist behavior, with special emphasis on international destination branding, customer loyalty, and tourism in Asia.

Abstract (150 Words)

More than ever, media technology, institution, frame, and space are reconstructing our world of travel and tourism, changing our understanding of the tourist attractions, motivations, experiences, and tourism businesses. The mediatized reality and the nature of media have provided us new opportunities to reconsider fundamental philosophical assumptions of previous tourism research. This paper points out how media deconstruct previous understandings of tourism with de-differentiation and dematerialization, renegotiate the reality of tourism (ontology), introduce a new way of seeing (epistemology), and provide new solutions (methodology) and instruments (methods) for today’s tourism research. Based on those elaborations, this conceptual paper provides some new thoughts on tourism in the new media age and calls for a paradigm shift to the new direction of “mediatized tourism”.

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Mediatized tourism: A mediatic turn of research paradigm?

More than ever, media technology, institution, frame, and space are reconstructing our world of travel and tourism, changing our understanding of the tourist attractions, motivations, experiences, and tourism businesses. The mediatized reality and the nature of media have provided us new opportunities to reconsider fundamental philosophical assumptions of previous tourism research. This paper points out how media deconstruct previous understandings of tourism with de-differentiation and dematerialization, renegotiate the reality of tourism (ontology), introduce a new way of seeing (epistemology), and provide new solutions (methodology) and instruments (methods) for today’s tourism research. Based on those elaborations, this conceptual paper provides some new thoughts on tourism in the new media age and calls for a paradigm shift to the new direction of “mediatized tourism”.