Title of Paper

Environmental stimuli of Airbnb experiences, perceived enjoyment, and repurchase intentions: Findings from multiple studies

Author Bios (50 Words)

Kevin Kam Fung So is an Assistant Professor in the School of Hotel, Restaurant and Tourism Management and a Research Associate in the SmartState Center of Economic Excellence in Tourism and Economic Development at the University of South Carolina, USA. His research interests focus on services marketing and brand management, and applications of advanced analytical techniques. His work has appeared in many top-tier academic journals including the Journal of Service Management, Tourism Management, Journal of Travel Research, Journal of Hospitality & Tourism Research, International Journal of Hospitality Management, and International Journal of Contemporary Hospitality Management. He serves as an editorial board member for the Journal of Travel Research, Journal of Hospitality & Tourism Research, and International Journal of Contemporary Hospitality Research among others and a reviewer for 15 academic journals.

Abstract (150 Words)

The sharing economy has become a serious threat to traditional business in the hospitality and tourism marketplace. In particular, peer-to-peer accommodation platforms such as Airbnb are described as a ‘disruptive innovation’. While extensive literature has examined customer experiences with Airbnb, how the environmental stimulus including physical, contextual, and social attributes, drive consumer evaluations is unexplored. To bridge this knowledge gap, this study investigates the role of several Airbnb experiential attributes and perceived enjoyment in determining existing repurchase intentions of existing customers. The findings generated from two separate studies suggest that authenticity and home benefits enhance perceived enjoyment while social interactions was not significant. The results of model comparison suggested that the full mediation model is the best fitting model, highlighting the critical role of perceived enjoyment. This study contributes to the Airbnb literature by empirically testing the role of environmental stimuli and perceived enjoyment in consumer evaluations of Airbnb experiences.

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Environmental stimuli of Airbnb experiences, perceived enjoyment, and repurchase intentions: Findings from multiple studies

The sharing economy has become a serious threat to traditional business in the hospitality and tourism marketplace. In particular, peer-to-peer accommodation platforms such as Airbnb are described as a ‘disruptive innovation’. While extensive literature has examined customer experiences with Airbnb, how the environmental stimulus including physical, contextual, and social attributes, drive consumer evaluations is unexplored. To bridge this knowledge gap, this study investigates the role of several Airbnb experiential attributes and perceived enjoyment in determining existing repurchase intentions of existing customers. The findings generated from two separate studies suggest that authenticity and home benefits enhance perceived enjoyment while social interactions was not significant. The results of model comparison suggested that the full mediation model is the best fitting model, highlighting the critical role of perceived enjoyment. This study contributes to the Airbnb literature by empirically testing the role of environmental stimuli and perceived enjoyment in consumer evaluations of Airbnb experiences.