Title of Paper

Legacies and Benefits of mega-events from the perspective of volunteer co-creators: A Case Study on 2018 PyeongChang Winter Olympic

Presenter Bios (50 Words)

Hany Kim, PhD, is an assistant professor in the Department of Tourism and Convention, Pusan National University. Her research interests include travel marketing and behavior. She is currently focused on destination branding and cross-cultural issues in user-generated media.

Abstract (150 Words)

This study examines the outcome of the 2018 PyeongChang Winter Olympics from multiple perspectives. Tourism and sport researchers have focused on the legacy of mega-events because of the opportunity to transform the city positively including the development of tourism industry. However, outcomes are not always positive, and the effect differs for every event. Additionally, the outcome effects are perceived to be different by each stakeholder of any events. While the roles of volunteers are critical for the events’ success, their perspectives of the event outcomes were relatively overlooked. Therefore, this study aims to explore the legacy of the 2018 Winter Olympics as the most recent and unique Olympics (also known as Peace Olympic) by expanding and building on the previous studies of the Olympic outcome from the perspective of the co-creator, volunteers.

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Legacies and Benefits of mega-events from the perspective of volunteer co-creators: A Case Study on 2018 PyeongChang Winter Olympic

This study examines the outcome of the 2018 PyeongChang Winter Olympics from multiple perspectives. Tourism and sport researchers have focused on the legacy of mega-events because of the opportunity to transform the city positively including the development of tourism industry. However, outcomes are not always positive, and the effect differs for every event. Additionally, the outcome effects are perceived to be different by each stakeholder of any events. While the roles of volunteers are critical for the events’ success, their perspectives of the event outcomes were relatively overlooked. Therefore, this study aims to explore the legacy of the 2018 Winter Olympics as the most recent and unique Olympics (also known as Peace Olympic) by expanding and building on the previous studies of the Olympic outcome from the perspective of the co-creator, volunteers.