Understanding the Impacts of Festivals on Resident Attendees: A Case Study on the Vancouver Queer Film Festival

Author Bios (50 Words for each Author)

Dr. Jarrett Bachman is an Assistant Professor of Hospitality & Tourism Management at the Vancouver, Canada campus of Fairleigh Dickinson University. Dr. Bachman received his Ph.D. in Tourism Management from Clemson University, and his primary research interests are in festivals and events as well as craft beer and wine tourism.

Ms. Feng Feng is a graduate of the Master of Science in Hospitality Management program at the Vancouver, Canada campus of Fairleigh Dickinson University.

Dr. John S. Hull is an Associate Professor in the Tourism Management Program at Thompson Rivers University. John completed his Ph.D. in tourism geography at McGill University. His present research addresses community-based tourism development specifically film festivals, creative tourism, food and wine tourism, and spa and wellness in mountain regions.

Abstract (150 Words)

Although festivals and events have been identified as a growth segment within tourism, smaller cultural festivals have received much less attention. These smaller cultural festivals aim to bring cultural contributions and increased well-being to attendees and the host community in addition to their economic value. More specifically, queer film festivals have increased in number and size within the last decade and have an important history and purpose within the LGBT2Q+ community. As such, the current study investigated the attendees of the 2019 Vancouver Queer Film Festival (VQFF), Western Canada’s largest queer film festival. The survey instrument asked attendees questions about subjective well-being, cultural/educational impacts, community benefits, future programming, and demographics. The analysis showed a strong relationship between cultural/educational benefits, community benefits, and subjective well-being. Results also found higher interest for future programming surrounding art and culture. Industry and academic implications and areas for future study are also considered.

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Understanding the Impacts of Festivals on Resident Attendees: A Case Study on the Vancouver Queer Film Festival

Although festivals and events have been identified as a growth segment within tourism, smaller cultural festivals have received much less attention. These smaller cultural festivals aim to bring cultural contributions and increased well-being to attendees and the host community in addition to their economic value. More specifically, queer film festivals have increased in number and size within the last decade and have an important history and purpose within the LGBT2Q+ community. As such, the current study investigated the attendees of the 2019 Vancouver Queer Film Festival (VQFF), Western Canada’s largest queer film festival. The survey instrument asked attendees questions about subjective well-being, cultural/educational impacts, community benefits, future programming, and demographics. The analysis showed a strong relationship between cultural/educational benefits, community benefits, and subjective well-being. Results also found higher interest for future programming surrounding art and culture. Industry and academic implications and areas for future study are also considered.