Title of Paper

Innovative entrepreneurship in the hospitality industry

Author Bios (50 Words)

Jeou-Shyan Horng

Department of Food and Beverage Management

Jinwen University of Science and Technology

No.99, Anzhong Rd., Xindian Dist., New Taipei City 23154, Taiwan

t10004@ntnu.edu.tw

Chih-Hsing Liu

Department of Tourism Management

National Kaohsiung University of Science and Technology

No. 415,Jiangong Rd., Sanmin Dist., Kaohsiung City 80778, Taiwan

Phd20110909@gmail.com

Sheng-Fang Chou

Department of Hospitality Management

Ming Chuan University

5 De Ming Rd., Gui Shan District, Taoyuan County 333, Taiwan

sfchou@mail.mcu.edu.tw

Da-Chian Hu*

Department of Food and Beverage Management

Jinwen University of Science and Technology

No.99, Anzhong Rd., Xindian Dist., New Taipei City 23154, Taiwan

894560241@s94.tku.edu.tw

Abstract (150 Words)

This study attempts to identify the important attributes of innovative entrepreneurship in Taiwan hospitality industry. Combining qualitative and quantitative methodology and examining expert perceptive from entrepreneurship management and innovation management, the current research extend the related literature in entrepreneurial innovation and presents a novel model. The findings of the DEMATEL result indicate that personal factors has direct and indirect effects on dimensions of organizational factors and on performance. Furthermore, performance emerged as the most important attribute while the analytic network process analysis was used.

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Innovative entrepreneurship in the hospitality industry

This study attempts to identify the important attributes of innovative entrepreneurship in Taiwan hospitality industry. Combining qualitative and quantitative methodology and examining expert perceptive from entrepreneurship management and innovation management, the current research extend the related literature in entrepreneurial innovation and presents a novel model. The findings of the DEMATEL result indicate that personal factors has direct and indirect effects on dimensions of organizational factors and on performance. Furthermore, performance emerged as the most important attribute while the analytic network process analysis was used.