Author Bios (50 Words)

Dr. Qi Shanshan is an invited assistant professor at the Macau Institute for Tourism studies. She obtained her PhD from the Hong Kong Polytechnic University and a postgraduate degree from the University of Surrey. Her research interests majorly in Information technology applications in Tourism industry, in particular the online tourism, smart tourism, High-tech hotels and destination branding. In the past 7 years, Shanshan has completed several research projects with multiple publications in the related field.

Don Chi Wai WU is a lecturer at Macao Institute for Tourism Studies (IFTM) and a PhD student at the City University of Hong Kong. Before joining IFT, he has taught at the City University of Hong Kong, The Open University of Hong Kong and the University of Macau. He graduated from the City University of Hong Kong with a Bachelor of Business Administration (First Class Honors) and a Master of Philosophy (Management Sciences). His research interests include economic indexes, business intelligence, and statistical modelling. His research has appeared in Singapore Economic Review and Current Issues in Tourism.

Dr. Kong (Simon) Lei holds a doctoral degree at the School of Hotel and Tourism Management of the Hong Kong Polytechnic University. He has a master's degree in computer science from New York University. He works as an assistant professor at the Macao Institute for Tourism Studies. His research interests lie in the areas of information technologies for tourism and hospitality, information management, and geospatial analysis.

Abstract (150 Words)

Destination marketing has always been a hot topic, especially for attracting potential tourists, and releasing promotional information for tourist groups has always attracted academic and industry attention. Therefore, destination marketing organizations need to understand the channels through which potential visitors can obtain travel information to help target marketers develop appropriate strategies for specific market segments. This study attempts to investigate the sources of information for Macau tourists in order to find market segments for promotional channels targeted at different types of tourists. The findings of the article will make recommendations for Macau destination marketing strategies.

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Utilizing the Change of Tourist Information Search Channels as a Key to Guide Strategies for Destination Marketing Promotion – Taking Macao’s Tourists as an example

Destination marketing has always been a hot topic, especially for attracting potential tourists, and releasing promotional information for tourist groups has always attracted academic and industry attention. Therefore, destination marketing organizations need to understand the channels through which potential visitors can obtain travel information to help target marketers develop appropriate strategies for specific market segments. This study attempts to investigate the sources of information for Macau tourists in order to find market segments for promotional channels targeted at different types of tourists. The findings of the article will make recommendations for Macau destination marketing strategies.