Title of Paper

Seeking to Extend Well-being Benefits of Leisure Travel: A Character-strength-based Exploration

Author Bios (50 Words)

Dr. Ye Zhang is an Assistant Professor in the Department of Marketing, Florida Atlantic University. Her research interest lies in the integration of positive psychology practices into the design of transformative tourism/hospitality experiences, as well as computational modelling and cognitive intervention of tourist choice behavior.

Dr. Jie Gao is an Assistant Professor in the Department of Marketing, Montclair State University. Her research interests focus on consumer decision-making with an emphasis on consumers’ emotions and wellbeing in travel and events industry, and also applying data mining techniques into her research.

Dr. Peter Ricci is a Clinical Associate Professor and Director of Hospitality and Tourism Management Program, Florida Atlantic University. He is a hospitality industry veteran with over 20 years of managerial experience in segments including: food service, lodging, incentive travel, and destination marketing. His research interest lies in HR management.

Dr. Anil Bilgihan an Associate Professor in Hospitality and Tourism Management Program, Florida Atlantic University. His research interest lies in Social Media Marketing in Tourism and Hospitality, Online Marketing, Multivariate Statistics,Branding, Customer Experience, Online Social Interactions

Abstract (150 Words)

While empirical evidence primarily establishes leisure travel activities as largely producing short-living rather than long-lasting benefits on well-being, this study explores a promising angle of character strengths, that can potentially guide tourism experience/service design toward greater and more long-lasting well-being benefits. Focusing on a sample of millennials, it aims to reveal 1) what are the weaknesses and unique advantages in current leisure travel offerings with regards to strength deployment, in hope of guiding the future direction of offerings to facilitate strength deployment in leisure travel and augment long-lasting well-being; and 2) the potential influential factors to strength deployment in leisure travel, to inform customized marketing/experience design to fully capitalize on the well-being-boosting power of character strengths. This study also justifies besides the special tourism types, leisure travel in general also has potential unique advantages in benefiting long-term individual well-being.

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Seeking to Extend Well-being Benefits of Leisure Travel: A Character-strength-based Exploration

While empirical evidence primarily establishes leisure travel activities as largely producing short-living rather than long-lasting benefits on well-being, this study explores a promising angle of character strengths, that can potentially guide tourism experience/service design toward greater and more long-lasting well-being benefits. Focusing on a sample of millennials, it aims to reveal 1) what are the weaknesses and unique advantages in current leisure travel offerings with regards to strength deployment, in hope of guiding the future direction of offerings to facilitate strength deployment in leisure travel and augment long-lasting well-being; and 2) the potential influential factors to strength deployment in leisure travel, to inform customized marketing/experience design to fully capitalize on the well-being-boosting power of character strengths. This study also justifies besides the special tourism types, leisure travel in general also has potential unique advantages in benefiting long-term individual well-being.