Title of Paper
Effectiveness of accessibility information on hotels’ websites: a quasi-experimental design
Abstract (150 Words)
People with disabilities is a large potential tourism market. Research shows, however, information available on lodging facility’s websites is a major barrier for people with mobility disability. Booking hotel rooms online can be a challenge because accessibility information online is not detailed and guests using wheelchairs often have to call the property for more information. To provide a more inclusive lodging environment, the study utilized a quasi-experimental design to test the effectiveness of AccInfo, a set of detailed accessibility information relevant for people with spinal cord injury. Participants’ evaluation of accessibility information, their satisfaction with the hotel's website information, and their intention to book the hotel online were measured. Results suggest that AccInfo was effective in increasing the satisfaction of guests with spinal cord injury with hotel website information and their intention to book the hotel online without having to call the property.
Effectiveness of accessibility information on hotels’ websites: a quasi-experimental design
People with disabilities is a large potential tourism market. Research shows, however, information available on lodging facility’s websites is a major barrier for people with mobility disability. Booking hotel rooms online can be a challenge because accessibility information online is not detailed and guests using wheelchairs often have to call the property for more information. To provide a more inclusive lodging environment, the study utilized a quasi-experimental design to test the effectiveness of AccInfo, a set of detailed accessibility information relevant for people with spinal cord injury. Participants’ evaluation of accessibility information, their satisfaction with the hotel's website information, and their intention to book the hotel online were measured. Results suggest that AccInfo was effective in increasing the satisfaction of guests with spinal cord injury with hotel website information and their intention to book the hotel online without having to call the property.