Abstract (150 Words)
This study examined Twitter conversations to understand the changes in the sentiments related to orphanage tourism between 2009 and 2019. Past research on orphanage tourism mostly took a qualitative approach, which provided profound knowledge but was limited to a single time and those directly involved. This study fills the gap by analyzing the tweets posted by different parties, including the individuals that have participated or are willing to participate in orphanage tourism, institutions that have campaigned against the phenomenon, and organizations that have promoted orphanage volunteering. Analysis of 109,723 tweets using lexicons and supervised learning—Support Vector Machine, Random Forest, Naive Bayes, and Logistic regression—revealed that the year 2014 marked a turning point for orphanage tourism conversations as the number of posts dropped significantly, and the messages against orphanage tourism received attention. However, the positive sentiment still prevailed throughout the decade when all tweets were considered.
A Little Blue Bird Told Me: Sentiment Change on Orphanage Tourism