Abstract (150 Words)
The measurement of destination competitiveness usually entails the adoption of either a demand or supply perspective. The former comprises of collecting data from tourists while the latter involves supply-side stakeholders such as business owners and government entities. The overall aim of this paper is to challenge the idea of a choice between the two perspectives and to propose an evaluative framework that combines both: the Supply-Demand Analysis of Competitiveness. Its application is also presented and discussed using the city of Lisbon, Portugal as a case.
Comparing supply and demand perspectives of destination competitiveness
The measurement of destination competitiveness usually entails the adoption of either a demand or supply perspective. The former comprises of collecting data from tourists while the latter involves supply-side stakeholders such as business owners and government entities. The overall aim of this paper is to challenge the idea of a choice between the two perspectives and to propose an evaluative framework that combines both: the Supply-Demand Analysis of Competitiveness. Its application is also presented and discussed using the city of Lisbon, Portugal as a case.