Author Bios (50 Words)

Whitney Knollenberg is an Assistant Professor in the Department of Parks, Recreation, and Tourism Management at North Carolina State University. Her research focuses on tourism leadership and the influence of policy, planning, and partnerships in sustainable tourism development.

Dr. Ashley Schroeder is an Assistant Professor in the Department of Recreation, Park and Tourism Management at The Pennsylvania State University. She is also the Managing Director of the University of Florida’s Tourism Crisis Management Initiative. Her research agenda focuses on tourism crisis management from the supply and demand perspectives.

Hailey Post is a Masters Student in the Department of Parks, Recreation, and Tourism Management at North Carolina State University. Her research focuses on the identification of best practices in advocacy for the tourism industry.

Abstract (150 Words)

This study seeks to identify best practices in advocacy planning among tourism industry associations in order to help all associations deliver services to their members. This presentation utilizes interviews with tourism association members to reveal factors that tourism associations should consider when planning for advocacy efforts. Using co-management theory to guide the qualitative data analysis, findings will focus on factors such as participants, components of the advocacy plan, resources needed for planning, and how these factors relate to the plan’s perceived efficacy by those involved. By identifying best practices related to these factors the study aims to advance knowledge of advocacy planning and the effectiveness of advocacy efforts for the tourism industry.

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Initial Steps Towards Understanding Advocacy Planning Efforts in the Tourism Industry

This study seeks to identify best practices in advocacy planning among tourism industry associations in order to help all associations deliver services to their members. This presentation utilizes interviews with tourism association members to reveal factors that tourism associations should consider when planning for advocacy efforts. Using co-management theory to guide the qualitative data analysis, findings will focus on factors such as participants, components of the advocacy plan, resources needed for planning, and how these factors relate to the plan’s perceived efficacy by those involved. By identifying best practices related to these factors the study aims to advance knowledge of advocacy planning and the effectiveness of advocacy efforts for the tourism industry.