Author Bios (50 Words for each Author)

Claire Crublet is a Ph.D. student at the VIPS2 Laboratory of the University of Rennes 2 (France). Her thesis focuses on the innovations, particularly digital ones, developing around hiking and the effects of these transformations on structuring the sports tourism market and on the challenges of territorial attractiveness. Corresponding email address: claire.crublet@univ-rennes2.fr

Elodie Paget, Ph.D., is Associate Professor at the sports sciences faculty of the University of Rennes 2 (France), and member of the VIPS2 Laboratory. By adopting an approach which is both socio-organizational and socioeconomic, she conducts research on the tourism and outdoor recreational market. elodie.paget@univ-rennes2.fr

Frederic Dimanche, Ph.D., is Professor and director of the Ted Rogers School of Hospitality and Tourism Management at Ryerson University, Toronto, Canada. He is interested in visitor behavior, tourism marketing, and destination competitiveness. fdimanche@ryerson.ca

Abstract (150 Words)

Hiking is a recreational and outdoor activity that could experience significant growth in France with an increasing role in destination attractiveness and development. Having become a fully-fledged territorial marketing tool, hiking comes becomes integral to many destination management strategies. Hiking benefits from a growing social enthusiasm nurtured by the adoption of digital tools. The research question is the following: How does hiking fit into territorial development strategies for tourist destinations that are investing in digital tools? This paper is aims at presenting the latest developments of the research project, the conceptual approach (actor network theory), and the methodology. The results of an exploratory study will be presented, as well as the perspectives they present for the second phase of the research project.

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Hiking and digital innovation: Analysis strategies for tourist destinations management

Hiking is a recreational and outdoor activity that could experience significant growth in France with an increasing role in destination attractiveness and development. Having become a fully-fledged territorial marketing tool, hiking comes becomes integral to many destination management strategies. Hiking benefits from a growing social enthusiasm nurtured by the adoption of digital tools. The research question is the following: How does hiking fit into territorial development strategies for tourist destinations that are investing in digital tools? This paper is aims at presenting the latest developments of the research project, the conceptual approach (actor network theory), and the methodology. The results of an exploratory study will be presented, as well as the perspectives they present for the second phase of the research project.