Title of Paper

What Does the Landscape of Tourist Safety Videos on Social Media Look Like? Exploring the Presence of Tourist Safety Videos on YouTube

Author Bios (50 Words for each Author)

Seonjin Lee is a graduate student in the Department of Tourism and Convention at Pusan National University. He is interested in understanding new forms of tourism, sustainability of tourism industry, and utilizing machine learning technology for tourism research.

Yaqi Gong is a M.S. Candidate in the Department of Recreation, Park and Tourism Management at The Pennsylvania State University. Her research interests include social media analysis in tourism context, sustainable tourism, and big data security in tourism.

Dr. Hany Kim is an assistant professor in the Department of Tourism and Convention, Pusan National University. Her research interests include travel marketing and behavior. She is currently focused on destination branding and cross-cultural issues in user-generated media.

Dr. Ashley Schroeder is an Assistant Professor in the Department of Recreation, Park and Tourism Management at The Pennsylvania State University. She is also the Managing Director of the Tourism Crisis Management Institute. Her research agenda focuses on tourism crisis management and destination resilience.

Abstract (150 Words)

While researchers have been examining the role of social media in tourism risk and crisis communication, little is known about the use of video-sharing social media platforms for these purposes. Accordingly, the purpose of this study was to explore the landscape of tourist safety videos published on YouTube. The findings indicated that tourism stakeholders have not leveraged the potential of risk and crisis communication on YouTube. Rather, a majority of the videos were posted by individuals and the media. The findings also indicated that YouTube has been an increasingly popular platform for publishing tourist safety videos in recent years. From a methodological perspective, the findings suggest that there is a need to supplement data mining with human coding to ensure that the analyzed data is actually relevant to the research. Additional discussion of the findings and implications, as well as suggestions for future research will be presented at the conference.

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What Does the Landscape of Tourist Safety Videos on Social Media Look Like? Exploring the Presence of Tourist Safety Videos on YouTube

While researchers have been examining the role of social media in tourism risk and crisis communication, little is known about the use of video-sharing social media platforms for these purposes. Accordingly, the purpose of this study was to explore the landscape of tourist safety videos published on YouTube. The findings indicated that tourism stakeholders have not leveraged the potential of risk and crisis communication on YouTube. Rather, a majority of the videos were posted by individuals and the media. The findings also indicated that YouTube has been an increasingly popular platform for publishing tourist safety videos in recent years. From a methodological perspective, the findings suggest that there is a need to supplement data mining with human coding to ensure that the analyzed data is actually relevant to the research. Additional discussion of the findings and implications, as well as suggestions for future research will be presented at the conference.